eSkootr Championship Season 1
Role
Digital design
Brand development
Race team identity
Printed collateral
The eSkootr Championship (eSC) is a new category of sport where riders race specially developed electric scooters around eSC-designed circuits in the heart of city centres and at speeds of more than 100 km/h. The series is truly gender neutral, attracting athletes from diverse backgrounds, promoting the use of safe and sustainable micromobility transportation in urban areas. It’s designed to show cultural changes towards transportation and the switch to more climate friendly modes.
Supporting the creative team, I worked on a variety of different visual mediums to help deliver the eSC brand successfully across all touchpoints involved in delivering and promoting a World Championship sport. I helped to develop the the brand aesthetic and design system including track environment, spacial design, race team identities, event wayfinding, commercial presentations, digital & social content, advertising, printed graphics, event branding and sub brands.
Embracing the culture and lifestyle of each host city, with an innovative entertainment format.
Racing in six cities across the world
30 riders, 10 teams, 1 champion
“I have thoroughly enjoyed working with Jess and she has become a valuable asset to the team. She is honest, dependable and hardworking and would be a great addition to any creative team.”
— Samantha Knight, Head of Brand and Design at eSC