Rocacorba Collective eSports identity and virtual apparel
Role
Brand identity
Digital design
Apparel design
Since creating Rocacorba Cycling’s brand identity for their cycling tourism business, they have expanded to develop Rocacorba Collective – a membership-based indoor cycling community, helping to revolutionise the indoor cycling experience for women.
I worked with Rocacorba to adapt the original brand and apparel for the virtual world to incorporate Rocacorba Collective, as well as creating a suite of engaging assets to launch with. The team’s identity was linked heavily to that of the main Rocacorba brand, with a series of new energetic patterns, intriguing graphics combined with dynamic display typography to capture the movement and energy of the team. Worn by previous cycling eSports World Champion, Ashleigh Moolman Pasio, alongside team members during their weekly Zwift community rides, the brand now has an exciting identity to attract riders and sponsors alike.
Adapting the cycling apparel for the virtual world
Creating a suite of launch assets
A limited edition jersey to celebrate the Tour de France Femme
“Jess is an absolute pleasure to work with. She is incredibly professional and efficient. Her ability to transform your ideas into an amazing design outcome is world class.”
— Ashleigh Moolman Pasio, professional cyclist and co-founder of Rocacorba Cycling
