Rocacorba Cycling brand identity
Role
Brand identity
Website design
Print design
Apparel design
Based at their 17th century estate in Banyoles near Girona, Rocacorba Cycling is a cycling tourism business aiming to create a hub for visitors to enjoy cycling tours and triathlon camps, as well as offering luxury accommodation for guests. The estate itself is situated 1.5 kilometres from Lake Banyoles and 2 kilometres from the base of the famous Rocacorba climb.
I worked with the team to develop a new brand identity and website for Rocacorba Cycling to highlight the authenticity of the 17th century estate combined with the versatility of multiple event spaces, luxury accommodation and relaxing retreats. Rocacorba mountain was the main inspiration and starting point, aiming to capture the double summits of Rocacorba in the logo. The brand and accompanying collateral gives a subtle nod to the mountainous terrain of the Girona region.
Photography by Sean Hardy.
Building a bespoke website
Using the logo device as a key part of the graphic language
“Jess is an absolute pleasure to work with. She is incredibly professional and efficient. Her ability to transform your ideas into an amazing design outcome is world class.”
— Ashleigh Moolman Pasio, professional cyclist and co-founder of Rocacorba Cycling
