Canyon CFR Helmets launch

Role
Digital design

Canyon is a German manufacturer of road bikes, mountain bikes, hybrid bikes, triathlon bikes and e-bikes. As one of the leading bike brands selling direct-to-consumer, Canyon is known for producing innovative bikes that offer great value for money.

As part of the digital design team, I was responsible for creating the customer journey and visual assets for the launch of Canyon’s first helmets. The Canyon-engineered Disruptr and Stingr CFR helmets are based on a whole new fit system that not only improves rider experience, but dramatically boosts aerodynamic efficiency. Welcome to the new standard in speed, performance, and protection.