Canyon Endurace CFR Flash limited edition product launch

Role
Digital design

Canyon is a German manufacturer of road bikes, mountain bikes, hybrid bikes, triathlon bikes and e-bikes. As one of the leading bike brands selling direct-to-consumer, Canyon is known for producing innovative bikes that offer great value for money.

As part of the digital design team, I was responsible for briefing imagery and creating the visual assets for the customer journey for the launch of the limited edition Endurace CFR Flash. With a gorgeous raw carbon aesthetic, premium finish only found on CFR models, and striking high-vis seat tube and seatstay decals, the Endurace CFR is unmatched by anything else out there on the road.