Canyon Grizl MY23 launch

Role
Digital design

Canyon is a German manufacturer of road bikes, mountain bikes, hybrid bikes, triathlon bikes and e-bikes. As one of the leading bike brands selling direct-to-consumer, Canyon is known for producing innovative bikes that offer great value for money.

As part of the digital design team, I worked on the customer journey and visual assets for the Grizl MY23 launch. The new Grizl is the lightest, toughest adventure speed machine on the trail, and so the visuals adopted topographic maps, elevation lines and weather system graphics – all things you might encounter whilst on an adventure off-grid.