Canyon :ONfly e-bikes campaign

Role
Digital design

Canyon is a German manufacturer of road bikes, mountain bikes, hybrid bikes, triathlon bikes and e-bikes. As one of the leading bike brands selling direct-to-consumer, Canyon is known for producing innovative bikes that offer great value for money.

In 2024, Canyon launched a range of lightweight e-bikes across multiple categories. Each light and lean :ONfly model wraps all of Canyon’s award-winning e-bike technology into a sleek and sporty-handling package that’ll have you flying effortlessly along any city street, track, or trail.

As part of the digital design team, I was responsible for creating the customer journey and visual assets for the campaign. The design concept centres around the idea of tailwind technology – an even lighter frame and more intuitive, nimble ride.