Canyon Spectral MY24 launch

Role
Digital design

Canyon is a German manufacturer of road bikes, mountain bikes, hybrid bikes, triathlon bikes and e-bikes. As one of the leading bike brands selling direct-to-consumer, Canyon is known for producing innovative bikes that offer great value for money.

As part of the digital design team, I was responsible for creating the customer journey and visual assets for the launch of Canyon’s new Spectral – our trail-slaying all-rounder. From spending time cruising singletrack, lapping flow trails, heading out on high mountain adventures, and ripping down technical descents, you need a bike that can handle a bit of everything.

As part of customer journey, I briefed 3D-rendered videos of new storage features and highly technical product innovations. The project focussed on simplifying the navigation, directing customers to richer storytelling in just one core page, whilst directing our effort towards improving the product detail pages and innovation stories.