Canyon Trail Sale

Role
Digital design

Canyon is a German manufacturer of road bikes, mountain bikes, hybrid bikes, triathlon bikes and e-bikes. As one of the leading bike brands selling direct-to-consumer, Canyon is known for producing innovative bikes that offer great value for money.

As part of the digital design team, I worked on the asset creation for the Trail Sale – one of Canyon’s largest MTB & E-MTB sales campaigns. The theme of my designs focussed on trail textures, something that was relevant to all bikes in the sale. This meant I was able to create a flexible design system for all required assets, keeping them consistent with each other whilst also switching it up throughout the campaign. The customer journey included homepage designs, landing pages, a suite of banner designs and product grid inserts, bike family specific designs, and a comprehensive email newsletter campaign.