HEXR design direction
Role
Digital design
Print design
Email campaigns
Art direction
Product packaging
HEXR is the world’s first custom helmet, crafted to the exact contours of your head. Using 100% sustainable materials, HEXR’s honeycomb structure has a smarter crumple response than traditional foam helmets.
Working as the in-house creative lead, I designed a broad range of material, helping turn a start-up into a brand for their next phase of growth. Using and adapting the existing brand guidelines, I worked on the delivery of all campaigns alongside the marketing and product team.
Photography Matt Ben Stone & Calvin Cheung
Featured in BikeBiz, Cycling Weekly, Tri247, BikeRumor, Endurance.Biz
Delivering a premium unboxing experience
The digital experience
Simplifying the customer journey
“Jess has a high bar for creative standards, and I was always really proud of the work she created. She is talented, quick and thorough. She goes the extra mile, helping in anyway possible, getting the job done brilliantly and on time. She is an absolute pleasure to work with, not just for her professionalism but also her team spirit.”
— Georgie Smithwick, Co-Founder & CMO of HEXR
Standing out from the crowd at trade shows
