Canyon Endurace MY23 launch

Role
Digital design

Canyon is a German manufacturer of road bikes, mountain bikes, hybrid bikes, triathlon bikes and e-bikes. As one of the leading bike brands selling direct-to-consumer, Canyon is known for producing innovative bikes that offer great value for money.

As part of the digital design team, I was responsible for creating the customer journey for the launch of the Endurace MY23. Combining pinpoint handling with a relaxed riding position and modern features like wide tyre clearance and sleek integration, the Endurace hits the sweetspot between comfort and performance like nothing else on the road.

The creative direction gave the Endurace an edge and some attitude. All-day riding, from sunrise to sunset. A shared, fun, social experience. The Endurace embodies having the right setup to take on the biggest days, where you can keep going and going…

As part of customer journey, I worked to produce 3D-rendered explainer videos of new engineering features, taking a technical deep dive into Canyon’s targeted approach to comfort. I also worked with the photography studio to produce specific images to highlight key components of the bike. The customer journey included a homepage takeover, updates to the world and ridestyle pages and new platform pages.