Canyon Sender CFR MY23 launch

Role
Digital design

Canyon is a German manufacturer of road bikes, mountain bikes, hybrid bikes, triathlon bikes and e-bikes. As one of the leading bike brands selling direct-to-consumer, Canyon is known for producing innovative bikes that offer great value for money.

As part of the digital design team, I was responsible for creating the customer journey for the launch of the Sender CFR MY23. Built for speed, speed, and more speed, the Sender CFR is a pure downhill race-winning machine. The Sender's long wheelbase eats up steep, technical trails and the adjustable geometry lets you find your perfect setup every time. As part of page updates, I briefed the photography studio to produce specific images to highlight key components of the bike. The customer journey included a homepage asset, updates to the world and ridestyle pages and a new platform page.